Peace Versus War Essay Example for Free

Peace Versus War Essay A war cannot achieve what peace can. The forces of peace can rule over ignorance and superstition, over illiteracy and immorality, over disease and physical suffering, over poverty and governmental oppression. The conquests of peace are non ­violent and bloodless. They cause no grief to humanity and do not damage life or property. War causes streams of blood and untold havoc. Only the victories of peace leave no maimed limbs or mutilated bodies, no ruined cities or scorched fields. Even a superficial glance at the course of the two world wars will tell us that their victories were gained at an incalculable cost. The triumph of the First World War proved to be of a short duration. The victory itself sowed, in fact, the seeds of the Second World War. Who knows that the victory of World War- II may also prove to be of an equally short duration and a third global war may even now be in the offing. The victories of Peace, however, are everlasting. They do not rankle in the mind of any nation and their fruits are enjoyed by all people. The victorious in war exploits the conquered people. The example is the occupation of Germany and Japan by the forces of the allied countries. If the axis powers had won the war, they would have exploited the Allies in the same, if not in a worse way. Thus, victory in war is gained at a heavy cost of life, and also implies the annexation and enslavement of many territories and the exploitation of many more. The victories of peace, on the contrary, involve no butchery of human beings and are, besides, of value to the entire world. Only peace social reforms. During war men are too busy in militaristic activities to think of social improvement. It is only during peace that a literacy campaign can be started, that the standard of living of the masses can be raised, that better houses can be built for the poor, that more schools and colleges can be opened, that prisons can be reformed, that crime can be effectively checked. Even the proper working of democracy itself is possible only in times of peace. There can be no elections, no government of the people when a country is in the throes of war. Peace promotes democracy. In short, it is during peace that a general improvement is possible in cleanliness and decency, in refinement and taste, in habits and morals, in manners and speech. In peace, too, lies the opportunity for sports, for horse-racing, skiing, tennis, cricket, football and hockey tournaments and athletic contests of all kinds. It is often said in favour of war that it brings out the best in man by creating opportunities for human beings to display their great powers of endurance, their courage, their capacity for self- sacrifice, their patriotism. This is true enough. In times of peace, people do tend to become lethargic and indolent. Too much ease begets idleness and an indifference to work. But to applaud war because it stimulates men into activity would really be preposterous. So grim are the horrors of war and so devastating its effects that no defence of it on any ground whatsoever is possible.

Outdoor Advertising Using The Aida Model Media Essay

Outdoor Advertising Using The Aida Model Media Essay When using the AIDA model to explain the reasons behind the proliferation of outdoor advertising, among Awareness-Interest-Desire-Action, it is clear that an outdoor ad on billboards, e-displays serves to generate any or all among Awareness-Interest-Desire. Global or local? Globalization has of late become ubiquitous with most people viewing it as a panacea for all ills ailing future world economic development, a process that is in itself inevitable and irreversible. It can also be considered an economic phenomenon, involving integration of economic systems through growth in international trade, investment and capital flows. In his popular book,  The World is Flat: A Brief History of the Twenty-first Century,   Thomas L. Friedman writes that the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. What Friedman really means by  flat  is connected. The rapid and sustained consolidation of media properties over the last decade, particularly within the outdoor segment, is leading toward simplified buying for advertisers across multi-media platforms. An infusion of capital into the outdoor industry has fostered the propagation of vital marketing studies, pioneered the research development of new outdoor formats and has encouraged savvy entrepreneurs to explore new approaches to the worlds oldest medium. Multi-national media companies are investing serious dollars into the outdoor industry and the investments are beginning to pay off in spades with improved infrastructure and expanded services for advertisers. The outdoor advertising industry has been among the  first media channels to successfully craft a global footprint to connect people with concepts. The far-reaching conductivity of companies like Clear Channel, JCDecaux, and Viacom is evident. But, the flattening of the outdoor medium worldwide has even broader implications as global buying groups emerge, consistent measurement systems and standards are developed, and common cultural brands become a part of everyday life. At the 2005 AAAA Media Conference in New Orleans, David Verklin, the Chairman of Carat North America, suggested that outdoor will be the first globally bought and sold medium. His prediction has been proven true with WPPs Kinetic business unit emerging as the first global outdoor buying group, matching the international scope of outdoor operators already consolidated. The fusion of both global outdoor buying and selling units requires common currencies of evaluation and consistent business standards. Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry. The annual WAM (Worldwide Audience Measurement) research conference provides an excellent opportunity to learn about the enormous strides being made in outdoor measurement. The meeting also underscores the critical need for the development of consistent systems worldwide. The ability to execute global outdoor campaigns will necessitate a widespread business language. Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression. Outdoor is less encumbered with the translation of languages, compared to television and radio which rely heavily on verbal communications or print which requires written translation. Its often said a picture is worth a thousand words. It can also be said that the Coca-Cola brand is elegant on any billboard, in any country. While the notion of a truly global industry is intriguing, the intrinsic local nature of the outdoor business is inescapable. Anyone who has visited Tokyo or Hong Kong, Zurich or Buenos Aires, New York or San Francisco will attest to the fact that every market has unique geographic and demographic characteristics. The composition of outdoor plants found in those places is as different and diverse as snowflakes. The challenge for the outdoor industry is to think globally, but act locally. Most evolutionary changes occur slowly over many years, so its almost impossible to see these changes coming. But in the evolving arena of global outdoor advertising, changes are coming swiftly. Upgraded infrastructure and the innovation of new outdoor formats is changing the industry before our eyes. Many global outdoor companies have begun investing heavily in the development of high-style products and hi-tech display technologies leading to completely integrated product packages across countries and continents. Likewise, cities are partnering with outdoor companies to incorporate impressive outdoor districts into massive reclamation and urban renewal projects, such as the Hollywood and Highland project in Southern California or similar projects in Asia Media fragmentation has had a profound impact on the way media is consumed in the United States and the fallout will undoubtedly reach its distant shores in the years-ahead. Over the last twenty year the proliferation of new television and cable options, radio stations, magazine titles and the birth of the Internet has permanently reshaped the US media landscape. Include the development of on-demand technology, and the mounting challenges faced by advertisers trying to reach their audiences, becomes crystal clear. There are too many media choices. Outdoor offers a means to cut through the clutter of daily life by reinforcing messages that intercept consumers consistently throughout the course of daily routines. Outdoor impacts time-stressed consumers with targeted reach, frequency and continuity when other media struggle for an audience. Outdoor reaches beyond the front door of homes to provide a constant reminder that a brand is a good choice when consumers are mobile and most receptive to advertising messages. From roadside signs that spackled the American highways at the dawn of the automobile revolution, to the promise of hi-tech channels of communications, the outdoor industry has continued to evolve over more than a century. The commitment that the outdoor business offers advertisers is now and has always been powerful presence in a marketplace. The times may change and the methods employed to reach consumers may evolve, but the fundamental principles of outdoor advertising remain the same: a simple idea can cut through the clutter and deliver a message that is powerful and relevant. That is the sustaining power of outdoor advertising and why outdoor is the global medium of the 21st century. Literature review Among the various articles that have been written on the subject, While studying the brand recognition when encountering a billboard, it was found that clear branding and new product information improved brand recognition, whereas large amounts of text, pictures of people, lengthy and large headlines, information cues, humour and images of women all delayed brand recognition (Meurs Aristoff, 2009). The difficulty of reaching out to people through other media, improvements in high resolution digital printing and emergence of electronic display units have contributed to an increase in the popularity of billboards, which has been accentuated by the availability of portable devices to measure billboard exposure (Lupez-Pumarejo Bassell, 2009). While suggesting that outdoor advertising did impact sales, it was emphasized that further research is warranted to conclusively establish a relationship between them (Woodside, 1990). A study on the sales response to outdoor advertising revealed that temporal, spatial and promotional effects were significant, and that outdoor media had spatial effectiveness when used as part of a multimedia campaign (Bhargava Donthu, 1999). In another study these authors have proposed that factors such as length of approach, angle of structure, speed of travel all constitute part of the visibility rating of a billboard. Advertisers aim to maximize this rating, and are heavily investing into it as the cost of this media is low, but the retention is comparable to other media (Donthu, Cherian, Bhargava, 1993).

Question Of The American Political Culture Politics Essay

Question Of The American Political Culture Politics Essay The question on American political culture has been one of the most debated topic among scholars and policy makers in political, while there is an clear understanding on what might be the source of differences between United state and other western countries, it has been complicated to understand why Americans govern themselves the way they do. The purpose of this paper is to examine the origin of protest movement such as Tea Parties, Birthers and their involvement on domestic and foreign policies, by looking at individualism, patriotism, and political involvement. With more focus on what Richard R. Lau and Caroline Heldman called the role of self-interest and symbolic attitudes American political culture emphases on egalitarianism and individualism, there are belief that Americans specifically the elite champion the ideal of autonomy, more than in any other industrial society , for the elites in America they believe governments activities to be harmful and see individual achievement to be more American ( Wilson 1997, 483) According to Almond and Verba (1963) Political culture is defined as beliefs, the attitudes, and values which emphasize the function of a particular political system. Moreover, political culture is made up of cognitive, affective, and evaluative orientations towards the political system These include skills and knowledge about the operation of the political system, negative and positive emotional feelings towards it, and evaluative judgments about the system. Furthermore, Political culture is a unique and patterned form of political philosophy that consists of attitudes on how governmental, political, and economic life should be carried out (Almond and Verba, 1963). Political cultures create a framework for political change and are unique to nations, states, and other groups. A political culture differs from political ideology in that people can disagree on an ideology for example; what government should do, but still share a common political culture. This was demonstrated in US duri ng the health care debate when most republic disagree with Obama plan to provide health care coverage to lower income Americans, for them these are not the role of the federal government to run social services as big as that. Scholars in political science have come up with different methods that allows us to understand what type of political culture influences American politics, these include, individualism, pluralism, cooperative or competiveness, hierarchically or egalitarian, whether tradition or reason work as a justification (http://www.answers.com/topic/political-culture) Looking at individualism in America, Tocqueville describes individualism as a reflective and tranquil sentiment that disposes each citizen to cut himself off from the mass of his fellow men. (Turner, 2008) He argues that American individualists are blind to social structure; more precisely they are blind to the ways that social structure both enables and constrains personal freedom and well-being. This blindness allows individualists to deny both their indebtedness to society and their moral responsibility for structural injustice..( Brooks 2009). Tocqueville idea of individualism describes a pattern of public withdrawal, so long as government protects the property of individualists and allows them to pursue their private happiness; they will leave public affairs to other men and invest all of their energies in private projects. (Turner 2008) Moreover how individualism contributes to political culture in American politics is still a topic of Study, scholars like Fischer explains how Americas high economic inequality by Americas exceptionally is attributed to individualistic culture. One attributes the inequality and Americans passivity about it to structural or political forces. In his argument, fisher quotes Williams who suggested, The ultimate source of action, meaning, and responsibility is the individual rather than the group. We Americans hold individuals personally responsible for their crimes and do not exact revenge on their kin; we frown on nepotism; we find suicide attacks unfathomable. Such a culture describes the individual self as unique and asocial. (Fisher 2008, 364) For evidence that individualism plays a role in American politics, Williamss points to the emphasis in American law on individual rights Tocquevilles (1969: 506-508) argument that equality eventually generates an egoism such that Americans look after their own needs, they owe no man anything and hardly expect anything from anybodyà ¢Ã¢â€š ¬Ã‚ ¦ Americans are likelier to attribute the outcome-say, a traffic accident-to individual will or traits, while Indians and Saudi Arabians more often attribute them to social demands. (Fischer 365). However there are disagreement among scholars how much individualistic are American compare to other western democratic countries, Fisher pointed to different survey demonstrating that American are not as much individualist as are Europeans, for him most American believe in church and group participation, as he pointed out And Americans were least likely to defend the individual against national interests; for example, they were among the lowest in endorsing the idea that the individuals should refuse to support their countries when the nation was in the wrong and to say they would be willing to leave the country for better conditions. With the above arguments one will wonder what exactly constitute American political culture. For Fischer what distinguishes American culture is not individualism but voluntarism. In contrast to societies based on corporate communities into which individuals are born and to which they are organically bound, American society defines groups-with the great exception of racial groups( Fischer 2008, 368) Moreover, Scholars have argued on how much power patriotism has in American political culture, and what role does it have in forming protests movements in America. Patriotism is known to be another tool used by scholars to understand and explain American political culture and the formation of different movements, according to Huddy and Khatib Patriotism items are commonly tinged with political ideology in the United States, resulting in greater apparent patriotism among political conservatives than liberals (Ruddy and Khatid 2007, 63). According to oxford dictionary, Patriotism is defined as the quality of being patriotic; vigorous support for ones country. Huddy and Khatid categorized four different type (scales) of patriotism, including, symbolic, national pride, uncritical, and constructive (Huddy and Khatid, 2007) Constructive patriotism is a complex form of patriotism, as a mixing of love of country with political efforts directed at a change in the status quo. In it addition th ere is another form of patriotism as stated by Huddy and Khatid as blind patriotism and it is known to contain the following reverse-worded item: For the most part, people who protest and demonstrate against U.S. policy are good, upstanding, intelligent people. (Huddy and Khatid 2007, 65) This seems theoretically similar to the following item from the constructive patriotism which believes that: If you love America, you should notice its problems and work to correct them. (Schatz, Staub, and Lavine 1999).as cited in Huddy and Khatid 2007, 65) National identity is extremely endorsed in the United States which might include the first three categories of patriotism; however, an expected positive link between national identity and political involvement stands in marked contrast to the predicted effects of other forms of patriotism. A strong national identity is expected to increase political involvement. Turner and colleagues self categorization theory, an offshoot of social identity theory, predicts that individuals with a strong group identity are most likely to conform to group norms (Turner et al. 1987; Terry, Hogg, and White 1999) as cited in (Ruddy and Khatid 2007, 65). Acts of civic participation are viewed by political theorists as central to national identity in democratic countries and constitute what is seen as normative behavior for a good citizen (Conover, Searing, and Crewe 2004) as cited in (Ruddy and Khatid 2007, 65) however this has been challenged in past 8 years on civic participation and political involvem ent as the number of voters in US history has been decreasing up to less than 60 percent of population are the one voting , some link low turnout to complex voting process/culture ( cultural or structural). (Brooks 2009) This question on political participation has been the center of discussion among scholars who study American political culture, as they look to how much power individual hold and how far away people believe the Government should be out of their private property. However, one should not limit his search of American political culture only patriotism and individual to explain how American governs themselves. For a fool list that we should look at include what Lipset argue to be American Exceptionalism values that consist of ; Liberty, Laisez-Faire, Equalitanasism , Populism, Idealism, Openness, and religiosity. (Brooks, 2009) To understand the origin of protest movement, we will need to go back to Huddy definition of Constructive patriotism as a complex, and mixing a love of country with political efforts directed at a change in the status quo. For Huddy and Khatid American patriots believe that a good citizen who love America should notice its problems and work to correct them, with that spirit, protest movements like the Tea parties, Birthers and even right-wing talk radio are formed, with the believe that they should help prevent problems in their country. Among the mentioned protest movements, the Tea Parties are known to be the most recent vocal group in America, and scholars have been studying these movements agendas from the time they gained the media attention. The Tea Party movement is known to have emerged in 2009 through a series of locally and nationally coordinated protests, and is more a conservative political movement,. In 2009 this movement had gatherings and meeting to demonstrate their o bjection to several Federal laws proposed by Obama administration, including the Emergency Economic Stabilization Act of 2008 the American Recovery and Reinvestment Act of 2009, Federal Reserve Transparency Act and health care reform bills (Seleny 2009). These and other protest movements demonstrate how patriotism and individualism strengthen what is known today as American political culture, in otherworld, these two complex concepts explains how American govern themselves, with higher believe in individual freedom of choice, less government interferences in people lives, and more the idea of being an American, the notion of patriotism and how it is related to the formation of protest movement as well as how is it linked to the idea of individualism. In short, to understand what is wrong with the way Americans govern themselves, and what is right about it? One should look at their political culture and believes, scholars have pointed to two main concept that were discussed above, they include, individualism and patriotism, these two concepts are known to be the main engine of what is known as American politics, they have been the main root of protest movement like the Tea Party and others movements that base their idea on freedom and equality of opportunity but much more in individualism and the sense of being an American which involves patriotism and love of their country.

Leadership Essay -- essays research papers

leadership Getting To Know Yourself What is encouraged in being a good leader? After doing the exercise in the context that dealt with the study of leadership traits and characteristics that was done by Kirkpatrick and Locke, I found some of the importance of leadership traits. Knowing the importance is only one step in getting to know yourself. Its also being able to use the leadership traits in ways that make you more able to lead. Finding what it really takes to be a successful leader may be hard, but I can recall several events in my career as a manager that can make the normal leaders' head spin. Just looking back at what I have done so far as a manager makes me stop and think "what did I do to get me this far?" It is a very competitive environment in any industries ... Leadership Essay -- essays research papers leadership Getting To Know Yourself What is encouraged in being a good leader? After doing the exercise in the context that dealt with the study of leadership traits and characteristics that was done by Kirkpatrick and Locke, I found some of the importance of leadership traits. Knowing the importance is only one step in getting to know yourself. Its also being able to use the leadership traits in ways that make you more able to lead. Finding what it really takes to be a successful leader may be hard, but I can recall several events in my career as a manager that can make the normal leaders' head spin. Just looking back at what I have done so far as a manager makes me stop and think "what did I do to get me this far?" It is a very competitive environment in any industries ...

Creative Writing: American Soldier in Iraq Essay -- Creative Writing Es

"RUN!!" I heard a fellow soldier screaming as I looked around. "RUN!" I started to take off but I was too late. I am an American soldier and I just got my leg blown off by a grenade. As I lay here crying, yelling out in pain, I think about why I am even here. The president thought that Saddam Hussein MIGHT have had weapons of mass destruction (WMD), so he sent me here to die. After we searched and found that Hussein did not have any WMDs, what did President Bush decide to do? Send more troops (SIRS). Many people, including a number of Christian leaders, have questioned whether the war in Iraq is justified (www.AmericanValues.org). They question if it is morally permissible to have used force to remove a tyrannical and aggressive regime from power instead of just disarming it (www.AmericanValues.org). A difficult moral calculus by liberal hawks led to the decision that the opportunity to free the Iraqi people from decades of oppression was worth the risk (Huang 1). Many people would agree that freeing the Iraqi people was a good thing, but they are free now, yet we are still there! I see that the sun is started to fall over the horizon and all I can do is what because it is impossible for me to move my leg. As I have nothing else to do I start to wonder. I wonder about how my family is doing, about how much pain there is in the world, and about the cost of the war. This war has cost the U.S. over four hundred and ninety billion dollars (www.costofwar.com). ?This same amount of money could have provided 39,240,332 people with health care or 142,451,458 homes with renewable electricity? (www.costofwar.com). As I look up into the darkening sky I hear help coming. The soldier helping me soon told me that my leg would have to be a... ...sh, because they no longer have a government, but whenever the U.S. tries to rebuild their government, the Iraqis always refuse. If we would leave immediately then that would let the Iraqis rebuild their own government the way they want it. Many people believe that the U.S. should create a fund for Iraq in order to help them get back on track. They could use the money to rebuild or reconstruct their country, their government, and anything else that the U.S. helped to destroy (Bennis 6). I slowly wake up, and it must have been hours later. I looked down and my leg was gone. I could feel a searing pain rush through my body. My leg was bandaged up around the cut, but I could still imagine how it looked. Blood was dripping from the bandages. I could not take it anymore. Right there I shut my eyes, and never again were they opened. My family was traumatized at my death.

The Host Book Review

The Host Book Review Melanie Stryder is one of few â€Å"wild† human rebels who have evaded the alien souls currently taking over the Earth. With her younger brother, Jamie, and the man she loves, Jared Howe, Mel is on the run from souls who hunt down host bodies for use. Souls are creatures that rely on host bodies to survive. After insertion, they erase any mental presence of the being originally there and establish a claim over the body and mind. Earth is Wanderer's ninth planet, and Mel is her ninth host body.Upon waking inside her new body, she is shocked not only by the vividness of human emotions, memories, and senses, but quickly learns that Melanie Stryder is not willing to give up the entirety of her mind. Stephenie Meyer’s Twilight Saga has often been described as vampire fiction for people who don’t like vampires. It is fair to say that with The Host, her latest novel, she has once again managed to break the usual genre stereotypes. This time, writing a science fiction novel for people who don’t like science fiction.Unlike the most popular alien invasion movies and science fiction television shows, The Host doesn’t have Will Smith or Richard Dean Anderson to save the planet against a background of gun fire, secret weapons, and loud explosions. In The Host humanity is lost, vastly outnumbered and overwhelmed by superior technology. There are tiny pockets of resistance left; just a handful of humans who have yet been captured, but they don’t spend their days plotting to retake the planet from the aliens.Just trying to survive consumes all their time. The Host isn’t really about saving the planet from alien invaders; it’s a story about what it is to be human, about identity and about individuality. Most of all The Host is a story about the nature of love. Romantic  love, love of family, love of friends – all of these emotions are explored by Wanderer as she first surrenders to Melanieâ₠¬â„¢s emotional memories then surrenders to the emotions for herself.There is more than just memories left of Melanie though; she is trapped inside her own head unable to take control of her own body, forced to be an unwilling host to the alien Wanderer. Which makes things very interesting when Wanderer and Melanie eventually meet up with Melanie’s loved ones. Possibly the largest similarity between The Host and Stephenie Meyers Twilight Saga is the character of Wanderer. She has something of a Bella vibe going on. It is the way that they are both self sacrificing.Wanderer’s alien nature actually makes her even more self sacrificing than Bella which means that she needs others to look out for her and take care of her since she has little instinct for self preservation. Unlike the Twilight Saga, I would recommend The Host for both teens and adults. Stephenie Meyer wrote this book to attract a wide audience. All in all The Host makes a very compelling read. Avoiding the obvious science fiction cliches, it concentrates on humanity and the human emotions experienced by an alien invader who really wants to be a human.

Development of Youth Culture Essay

There is no single reason for the development of culture; rather, it came about as a result of the number of different social changes occurring at the same time. These developments included the increasing economic power of young people, the influence of the USA and globalisation, social changes at the end of World War 2, development of the media, demographic change in the numbers of young people and the transition to adulthood. Defining youth culture can be difficult because different cultures and interruptions in employment status’s can affect the perspective of what â€Å"youth† is. Culture is the way we live within our culture and youth culture is the way youth lives within it but because of the difficulties youth culture could mean different things to different cultures. Youth culture developed in the early 1950’s, although the idea of youth as a phase in life has a longer history. Youth culture was first developed in America after World War 2, which then Britain decided to follow due to media and other influences from America. In my opinion the most important factor that developed youth culture was the economic changes in society. Due to the demand in workers after the Second World War there was an economic growth. The first person to realise the impact this was having on young people was Abram’s (1959) who analysed the increased economic power of the ‘teenage consumer’. There was a noticeable pattern in what was getting most money spent on, because young people were the age group spending the highest proportion of their income on leisure activities and music, clothes and cosmetics. This increase in economic power created the conditions for the emerging youth culture to develop. For the first time, young people had significant amounts of money to spend. Another extremely important factor for the development was the social change at the end of World War 2. There was much more opportunities for young people and possibilities at this time. Before the war, Britain was characterized by a class structure. By the time it came to the 1950s, we started to see a change in the economy and this opened up oppurtunities and individual expression. Judging on conventional standards, opportunities were becoming bigger. Cinema, art, literature and theatre began to explore new ideas. Amongst many new ideas was that young people were a distinctive group with new values and ideas about their place in society. The next important development for youth culture in my opinion was the influence of the USA and globalisation. With the changing culture and the growth in affluence of the 1950s, there was a ready market for American goods and culture, which included rock and roll music and other products aimed at the new ‘teenage market’. A quote from Leech (’76) saying ‘youthquake’ explained how a change in the new youth was such a sudden change it was like an earthquake. Globalisation recognised what young people wanted and advertised it more. I think the next development of the youth culture which was important was the growth and specialization of media. Media was becoming a lot more popular and so was advertisement. The media started to advertise the products that young people during that time wanted and this was a massive boost for the economics and spread quickly across the world. The 1950’s saw an explosion of different sorts of media. This was only possible because of the growth in social diversity and an increase in spending power that persuaded companies to spend large amounts of money advertising the new media. As a high-spending and newly discovered group, young people became the target for advertisers and hence the commercial media competed to attract this market. Another social condition that made the development of youth culture possible was transition to adulthood. Transition refers to the movement from being economically and socially dependent on parents, towards independence. The length of transition increased over the 20th century as the average period in education. Due to the longer age of being in education, it meant that typical adult responsibilities were taken on increasingly later in life, leaving young people with a number of years where they were physically mature but without the responsibilities of adulthood. This caused young people to want their own place in society. The last social condition that helped youth culture become possible was the demographic change in numbers of young people. After the war because couple had been split for so long because of hundreds of men being sent abroad, many sexual experiences had been delayed for years. The result was that when the men were released from the armed forces in 1945/46, there was a huge increase in birth rate. Although many of the children born at this time were not ‘teenagers’ until the end of 1950’s, they did ensure that youth culture continued and grew as a cultural form. Around 50 to 60 years ago, for the first time, a youth culture appeared to be emerging – young people appeared to be developing their own values, customs, tastes, clothes, music and language. After studying and discussing all the different social conditions that developed youth culture I have discovered that youth culture wasn’t made overnight. It took all these 6 main factors to create this culture and carry it on until this day. Economics was the most important condition in my opinion due to the fact that it all started because of the economic boost after World War 2. America was the country that started this youth culture and Britain followed it after the war ended. Abercrombie et al. (2000) has suggested that youth culture has three distinguishing features: leisure, style and peer group.